Christi Pause Consulting Making the Internet Work for YOU!

Christi Pause

Orlando, FL  32837
Phone (239) 322-9066

December 1998 to Present: Christi Pause Consulting   (Owner)             Orlando, FL

• Website Design/Management
• Maintain and create web pages via wordpress sites.
• Maintain and create page templates and site styling via HTML, CSS, PHP and minimal JavaScript for page components.
• Communicate with Business Owners to verify requirements and ensure that requirements are effectively translated onto the Web page.​
• Proficient in PHP, SQL, CSS, HTML & JavaScript.
• Graphic Design:
• Manage graphic design and print to ensure brand consistency development for the web, trade shows and direct marketing materials.​
• Produce photo shoots and coordinate needs of e-commerce and merchandising, ensuring the correct product is properly photographed.​
• Proficient in (CS3) Photoshop, Fireworks, Dreamweaver, Flash, & Acrobat.
• SEO, Key Word/Phrase & PPC (Paid Search)
  • Increase brand awareness and customer acquisition.
  • Optimize site with targeted key word/phrase to reach identified primary audience.
  • Implement and monitor paid ads for Google Ads and Facebook Ads
  • Determine appropriate PPC ad copy, keyword match types.
  • Use Google Tools/ Google Analytics to monitor progress.
  • Use SEOBook tools to monitor key word/phrases rankings.
• Social Media & Blog:
  • Create affinity and excitement through social media efforts including Facebook, Twitter and blog
• Print & Digital Marketing:
  • Develop and execute the marketing and promotions strategy for trade shows and e-commerce
  • Write business-driving communications (ie: Newsletters, etc)
  • Assisted the public relations strategy, promoting the brand to local and national and media outlets via PRNews.com.

December 2010 to Feb. 2011: Wyndham Vacation Ownership                 Orlando, FL

• Telephone Sales
• Bring a Friend Department
• 6-midnight shift
• Call owners and offer them a weekend getaway.

August 2009- October 2009: TheHomeMag                                          Cape Coral, FL

• Franchise Sales Guide
• Discussed TheHomeMag franchise opportunity with prospective franchisees and took them through the steps to becoming a franchisee. This involved qualifying them, taking them through a detailed webinars on what they can expect as a franchisee, and following up with them to sign them on as a franchisee.
• I also established social media marketing in an effort to be more proactive in finding prospective franchisees.

August 2008-March 2009: R H Donnelly (Embarq Yellow Pages)           Ft Myers, FL

• Telephone Account Rep.
  
  • Managed and grew an existing base of clients (200+)
  • Had a unique ability to identify client’s needs and challenges and convert that into intuitive, effective advertising programs using the Dex suite of online and offline solutions. (Print & Online Yellow Pages and SEM)
  • Leveraged my previous business-to-business sales experience and my ability to secure new customers through market research, networking events, social media marketing, referrals and cold calling.

April 2006-July 2008: RCI (Resort Condominiums Inc.)                    Indianapolis, IN

• Sales Guide (inbound/outbound) & Temp Sales Coach
• Within 3 months was outselling everyone on my sales team (over 130% to goal consistently) and was asked to help train new sales guides.
• Within 6 months I was promoted to inbound Points Sales Guide… we had higher goals… I performed at an average of 135%-185% of goal.
• At 1 year I was given my own team of 13 sales guides. Many of those were very successful. Once those guides moved on to different departments, I was awarded a new team of 14 guides… a few of whom are still high producers at RCI today. In a company with a very high turn over rate, that in itself is a great achievement)
• Once my 2nd team moved to different departments I was promoted to an elite team of sales experts who called clients instead of waiting for them to call us.

Education:  2 years College- Stetson University, Deland, FL

Skills & Experience:

• 20+ years work experience in marketing, advertising & business administration.
• Strong organizational skills
• Excellent verbal and written communication skills and ability to work with all levels of management.
• Ability to multi-task and juggle several projects simultaneously
• Proven problem solved skills and strong work ethic.
• Proven ability to build relationships internally and externally
• Proven, fact-based decision-making and problem solving skills.​
• Always willing to learn.
• Customer focused mentality and a winning attitude.​
• Excellent sales and negotiation skills.​ 
• Proficient in (CS3) Photoshop, Fireworks, Dreamweaver, Flash, Acrobat & Web Services,  PHP, SQL, CSS, HTML & JavaScript, WordPress, Google Tools, SEOBook Tools, MS Office and other software programs.
• Power user of  (MS Office) Word, Microsoft Excel, PowerPoint, and other software tools used to analyze and report marketing plans and results.